Over the years, I’ve learned a lot about what SEO is, what it isn’t, and how it works. In this post, I’m going to share the things that I tell my clients and customers when they ask me about getting website traffic from Google.

Writing copy is a skill that anyone can learn, and in fact, I believe therapists have the potential to be among the best copywriters. But when it comes to writing to connect with potential clients, most therapists freeze up.

If you’ve chosen a niche - congratulations! You’re well on your way to marketing with ease and having a more consistent income. However, at this point, you might be wondering, “How do I actually attract my ideal clients?”

SEO stands for Search Engine Optimization, and basically, it's the practice of optimizing your website to show up in search results (ideally at the top of the list). Why does it matter if you show up in search results? Because the higher you appear in a search result list, the less work you have to do to get people onto your private practice's website.