Design can make or break your business. Not only does your design and brand need to be cohesive and clear, it also needs to be consistent. Consistency in your design communicates professionalism and trust; foundational pieces to any productive therapeutic relationship.Read More
When people are meeting you by first visiting your website or scrolling through your social media profiles, having a cohesive design that consistently communicates who you are is critical for establishing a professional presence. This is why design shouldn’t be considered an out-of-reach luxury. It’s an investment that will fuel the growth of your business.Read More
For most private practice therapists, marketing is a foreign endeavor, shrouded in mystery and bad vibes. In reality, marketing is just about offering your services. Not forcing or controlling. Just offering. But where to start? Here’s a checklist where you can start.Read More
Building a good website to support your business is an essential step in running a private practice. More than a glorified resume, a website can gather client leads, provide valuable resources, and convert visitors into clients - if it’s set up correctly.Read More
You don’t have to wait until you’re financially ready to hire a designer to start optimizing your website for practice growth. In today’s blog post, I’m going to show you three simple website tweaks that you can implement right now to help you attract more clients.Read More
Squarespace makes it so easy to get your private practice website up and running quickly, and with their predesigned templates, you can rest easy knowing that your website will look professional, even if you don’t have extensive knowledge of web design.Read More
There's no shortage of DIY website builders available these days, so building a website for your therapy or coaching practice has never been easier. However, the task of figuring out what to include on your new website is a challenge, especially if you're just starting out.
From deciding what images to use, to figuring out what to say, building a website can be time-consuming, mystifying, and overwhelming.
To save you time, energy, and money, I created a guide to walk you through how to build a website that will reach the right people.Read More
Krista Reinhardt-Ruprecht, a play and art therapist in Lafayette, Colorado, reached out to me when she was considering rebranding her business. She had started her private practice, Big Dog Little Dog Healing Arts, a couple years earlier, and since then, had gotten clearer about how she wanted her business to grow in the future.Read More
Is a website really that important? Can't I just use my Facebook page or Psychology Today profile to grow my practice?
A website is paramount if you own a business, which you do. While Facebook, Psychology Today, and other similar platforms are important pieces of your online presence, they should never substitute a website.
Think of your social media and networking profiles as booths at a farmer's market. They can help you gain exposure and foot traffic, but you don't own the booth, and ultimately, the visitors belong to the farmer's market, leaving you with little influence.
What website building platform do you use?
I design websites exclusively on Squarespace. I do this for a few reasons:
- Squarespace sites are among the best performing in terms of SEO (Search Engine Optimization), which means when people search for counselors in their area, your website will show up toward the top of the list.
- A Squarespace account includes everything you'll need to run a secure website, all in one place (including 24/7 tech support).
- The backend of any Squarespace site is extremely user friendly. I'm all about designing you a site that makes you feel empowered, not helpless. When I finish my design, I want you to feel confident in making changes/additions as your business grows so you don't feel like you have to hire someone anytime you want something changed.
Do you design logos?
Yes, I design graphic logos. I do not design hand-drawn logos at this time.
Will you write the words on my website, or will that be up to me?
I will write all the words on your website (this is known as "copy") based on your answers to my questionnaires. I'll translate the most important information into simple, concise language that connects with your specific clientele.
What's the process like to work with you?
First, let me know you're interested by applying here. I will return your inquiry within one business day with any additional questions I have about your project. Then, I'll send you a proposal with detailed information and price options to choose from. Once you select your package options, we'll sign some paperwork and get started!
Standard projects (brand development, copy, and website design) are usually complete in one - two months, but our timeline will depend on the size and scope of your project, and how quickly I receive feedback and information from you. The first 2-4 weeks will be spent gaining clarity on your brand; we'll talk about your goals, your practice, and your ideal clients. The remaining time will be spent designing the right website for you. Throughout the process, we'll stay connected via email to make sure everything is coming together in the way you envisioned.
Every project ends with a Tutorial Call, where I walk you through the backend of your website and make sure you feel confident in managing your site on your own.
Do you only work with therapists?
Nope! I work with all types of helping professionals; coaches, healers, teachers, etc. If you're wondering if we'd be a good fit, apply here and I'll get back to you.