I believe that therapists do some of the most important work in the world.
You do what the vast majority of people won't do. You sit with pain, discomfort, and vulnerability so that your clients can find their own strength and resources to rise up.
I believe that more people need to know how awesome you are.
Therapists are notoriously not great at marketing themselves, for fear of sounding "salesy" or manipulative. I should know - I used to be a therapist!
I believe that a good website can do a large part of your marketing for you - if it's set up correctly.
I'm all about designing websites that convey your authenticity. I'm all about finding what makes you unique and highlighting that. I'm all about holding the pieces of who you are, why you do what you do, and where you want your practice to go, and then putting them together to form a cohesive online presence.
In 2014, I received my Masters in Counseling and Art Therapy from Naropa University in Boulder, Colorado. Before that, I had completed a BFA with emphasis in Photography & Intermedia in 2011. I always imagined I would use my education to open a business, and after pursuing counseling, I assumed that business would be a private practice. But after working in the field until 2016, and discovering more and more about myself, I realized that I was not meant to be a counselor (cue existential crisis!).
When I finally came to terms with the fact that my life and career was not going to play out the way I had imagined, I decided to launch myself into business ownership anyway. I opened an online business called The Growth Studio, where I used my skills to coach people through career transitions and early entrepreneurship. I called on my BFA experience to build myself a beautiful website, and I studied everything I could about how to build and grow a business.
Throughout my journey, I found myself spending lots of time editing and tweaking my website. I loved the process of connecting with my potential clients through visual and written language, and mastering this art was one of the most enjoyable aspects of my early entrepreneurial days.
It wasn't until Thanksgiving Day, 2017, when my partner's cousin asked me to redesign her website, that I realized just how much I loved this work.
We had finished dinner, everyone was blissfully full and sleepy, and we were getting ready to leave the party. Amy came up to me and said, "I've been meaning to ask you, can you redesign my website for me?" She's a busy mom and private practice owner, and life got in the way of her finishing her site. I immediately agreed to help her out, and I started working on her site a couple weeks later.
As I was designing her website and writing her copy, it dawned on me - "Holy crap! I love doing this!" Suddenly, I realized that all of my past experience in art, design, and counseling combined to make me perfectly suited to build websites for private practice therapists. I felt like I had stumbled upon a magic fountain of creativity and energy that had been inside me all along.
Ever since then, I've been bridging the gap between the therapy world, the digital art world, and the business world to create beautiful, hard-working website for some pretty badass therapists.