Let’s be honest, running a private practice requires way more work than our grad school professors let on. It’s not just about seeing ideal clients and curating a cool office space. There’s a ton of behind-the-scenes work that needs to happen to sustain a healthy business.
A huge part of this behind-the-scenes work revolves around getting more clients, especially in the first few years of business. If you’ve been reading my blog for a while, you know the importance of defining your ideal client and niche, setting up a marketing plan, and building the right website. But what happens when you’ve built a website, clarified an ideal client, and marketed your buns off, but people still don’t seem to be picking up the phone in droves to schedule their initial consultations?Read More