Your results
The Guide
A confident leader with expertise to share, you empower your clients with practical tools and knowledge.
Your abundance of wisdom helps your clients feel safe and supported, giving them the strong foundation they need to take bold steps forward. You are the mentor who helps your clients find a navigable path.
Your website should balance your directive approach with an inspiring, energizing atmosphere. Use straight lines, well-defined content blocks, and high color contrast to create structure throughout. Visitors should immediately feel that they are in capable hands.
Colors
High Contrast, Bold, Vibrant
To inspire and motivate, choose colors that create high contrast rather than soft, muted tones.
Use solid color backgrounds (rather than relying on photo backgrounds) to create a crisp, clean environment.
Don’t be afraid to use bright, vibrant colors as your primary accents. Think of bold, saturated hues (like an electric cobalt, a vivid orange, or a rich emerald) to draw the viewer’s eye through the site. Your website can be a Guide as well!
Carrying the feeling forward
Your color palette creates a sense of inspiration; your typography should continue that experience through structure, balance, and confidence.
Fonts
Bold, Serif, Sans Serif
Your font pairings should mirror your dual nature: the wise leader and the practical teacher.
Use a bold, commanding font for your headings. This establishes immediate weight and draws the eye in.
The choice between serif and sans serif comes down to personal preference; for academic or cerebral approaches, choose a serif heading font. For somatic or practical approaches, explore sans-serif options.
Pair this with a highly legible, modern font for your paragraphs and buttons. This ensures your practical tools and knowledge remain relatable and easy to digest.
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Your website should feel like you.
Add the Brand Clarity Bundle for $7 (normally $29) and get guided support with your colors, typography, messaging, and overall brand direction so you can hit the ground running when it’s time to build your website.
Included with every Squarespace template purchase, this 15-page workbook will help you explore the key elements to designing your own brand and/or website.