Brand Development & Logo Reframe
Allyson and I started working together after she had established a great foundation to her website. However, she was struggling to write concise copy and stick to consistent visuals.
We worked together to identify exactly who her ideal client is, and how best to reach her. After we developed a visual brand to communicate directly to her ideal client, the scattered pieces of her website and business fell into place.
“Oh my gaaaash, if you could only see my website before Monica helped me, because she transformed it. Oddly enough, I was actually learning about affective marketing and yet I was having a hard time actually applying it to my website. Monica brought it all together and to life.”
- Allyson Matz | Mindful Pauses | Denver, CO
What we started with: An existing logo, an existing website, copy, and images.
What I provided: A logo reframe (tweaks to the existing logo to clarify and elevate), brand development (color palette, fonts, textures, and photography assets), brand identity (ideal client identification & strategy coaching), and copy editing.