Ellen Marie Tanner
Website Redesign, Brand Development, Logo Design, & Website Copy
Ellen Tanner is a Coach, Speaker, and Storyteller, who’s passion is fostering meaningful connection; whether between people in relationship, or between individuals and their inner self.
Ellen reached out to me after making a big decision to fully invest in her business that she had been running on the side for almost five years. After surviving cancer, she realized it was time to do what she was meant to do!
She had an existing website (scroll to see “before” photos), but was still trying to figure out who she most wanted to serve and how to reach them. Initially, I thought she just needed a little brand clarity, so we started our work together with a Brand Strategy Audit. Upon digging into her online presence, I realized she was making vulnerable and raw YouTube videos that moved me to tears. I thought, “These need to be front-and-center on her website!”
After we decided on a plan of action that felt good to Ellen, we got to work! I made it my mission to translate Ellen’s warmth, presence, and authenticity through her website design so that her true gifts wouldn’t be hidden anymore.
What we started with:
An existing website, existing logo, some existing copy, and a catalogue of YouTube videos.
What I provided:
New logo design, new brand identity (color palette, fonts, visual elements), brand strategy, custom website graphics, custom design, and custom copy.
What Ellen said about the process:
“Your process has made answer some of the hardest questions I've had to answer thus far... and on the other side I find myself with more clarity than I even knew was possible! I know who I'm talking to... I know what I'm talking to them about and... I know why!!! This has been such a powerful experience for me, and all the beautiful art you've created as a result of this process, will no doubt impact women... and the world so much more than we could imagine! Thank you... thank you from the bottom of my heart for helping me make this dream I've had for 10 years become a reality in the world!”
Ellen's new branding:
Samples of Ellen's old site: