Whether you’re aware of it or not, your website is playing a part in the stigma around mental illness and mental healthcare. In this post, I’ll share how you can make sure your website is a part of the solution rather than the problem.

Pinterest consistently generates at least 80% of my website’s social media traffic with a fraction of the work on my part. Needless to say, Pinterest is one of my favorite marketing tools, so I enlisted the help of Christina Willis, a Pinterest Strategist, Registered Nurse, and founder of C. Willis & Co., to help you get started.

I want to go back to basics and talk about the five things potential clients are looking for when they first visit your website. If you keep these things in mind, you can create a website that not only reflects the way you hold space, but meets the needs of your clients before they ever sit on your couch.

If you feel yourself headed toward marketing burnout, this post is for you. I’ll help you simplify your marketing efforts, step by step, so you can reach more clients and spend more time doing what you love.

Design can make or break your business. Not only does your design and brand need to be cohesive and clear, it also needs to be consistent. Consistency in your design communicates professionalism and trust; foundational pieces to any productive therapeutic relationship.

When people are meeting you by first visiting your website or scrolling through your social media profiles, having a cohesive design that consistently communicates who you are is critical for establishing a professional presence. This is why design shouldn’t be considered an out-of-reach luxury. It’s an investment that will fuel the growth of your business.

If you’ve chosen a niche - congratulations! You’re well on your way to marketing with ease and having a more consistent income. However, at this point, you might be wondering, “How do I actually attract my ideal clients?”

When you narrow your niche in private practice, you make running your business SO much easier. Aside from the probability that clients will find you more easily, choosing a clear niche also instantly makes you stand out from the crowd, establishes you as an expert, and allows you to help more people.

If you’ve been in private practice for a while, you’ve likely heard about the benefits of blogging to increase your website traffic and market your business. However, you may share these questions that so many therapists ask me:

How do I start blogging? And what do I write about?

For most private practice therapists, marketing is a foreign endeavor, shrouded in mystery and bad vibes. In reality, marketing is just about offering your services. Not forcing or controlling. Just offering. But where to start? Here’s a checklist where you can start.

It’s no secret that psychotherapy private practice owners, as well as other helpers and healers, are not usually fans of marketing themselves. Marketing your private practice can feel slimy, confusing, and daunting, especially when you’re first starting out.