If you've owned your business for any amount of time, you've likely heard of the importance of having an email list. If you're using Squarespace, you're likely using Mailchimp to manage your list because it's the only list management service that directly integrates with the platform.
I'm here to tell you that while connecting Mailchimp and Squarespace is easy, the ease pretty much stops there - especially for service-based businesses such as your own.
I started my list-building journey with Mailchimp, and after two years, ended up with over 10 different lists, a dismal delivery rate, and a less-than-ideal open rate. Since the main goal of having an email list is direct communication with my list-members, it became obvious that Mailchimp was interfering with my ability to do that.
Once I had finally had it with the chaos that was my Mailchimp account, I started looking for alternatives, and I landed on ConvertKit.
Here's why I love ConvertKit so much:
I can tag and segment one list instead of having to create a new list for each new type of subscriber.
Let's say you primarily see two types of people in your private practice; adults with high-functioning anxiety, and kids with ASD. These are two very different groups of people, with very different interests and needs.
If you had two different free resources (opt-in offers) for each of these groups, you'd have to direct them to two different lists in Mailchimp. Then, if you wanted to send a newsletter to everyone on your list, you'd have to duplicate the newsletter and send it to each list individually. UGH!
Alternatively, ConvertKit allows you to have as many different opt-in offers as you want, all adding to the same list. And (this is key) you can tag folks as they opt-in so you know which group they belong to. Then, if you want to send content to just parents of kids with ASD, and send a newsletter to your whole list, you can do that (with significantly less effort).
My emails make it to peoples' inboxes because they're not flagged as Spam.
Mailchimp is all about their image-heavy templates. That's what attracted me to them in the first place - I'm a visual person, so visual newsletters made sense. But emails with too many images can get flagged as ads, and can end up in Spam folders.
I'm a big advocate of writing newsletters as if you're writing to a friend. If you were writing to a friend, would you include banners and images? Probably not. Okay, maybe a .gif or two.
ConvertKit understands this and encourages folks to write plain-text emails. Of course, you can add images and .gifs but it's not recommended to get carried away with it.
Two words: Visual Automations.
For being such a visual platform, I was disappointed with Mailchimp's automation set up. I was regularly frustrated with the clunky design and labor-intensive process.
ConvertKit's automation tool is a dream! It lets you lay out an automation path so you can visually see the chain of events.
It's so intuitive, easy to use, and saves SO much time!
The only difficulty I had when I switched over to ConvertKit was figuring out how to integrate it with Squarespace. There were some tutorial videos on the ConvertKit Help page, but for much of it, I had to use trial and error to figure it out.
This is why I created the "Integrating ConvertKit with Squarespace" course. In it, I show you how to embed ConvertKit forms on any Squarespace page, as well as how to use Squarespace Form and Newsletter Blocks with ConvertKit.
As a bonus, I've also included 20-minute training video on how to create an automated welcome sequence for your new subscribers.
And the best part: it's free!
Manage your email list with ease.
Subscribe to my bi-weekly newsletter to get access to my members-only resource vault, where you'll find this course, as well as a growing list of other practice-building resources.
Enter your information here to subscribe:
Watch Module 1 here:
If you have an email list, or you want to start building one, I can't recommend ConvertKit enough. I'd hate for you to be deterred from using such an awesome service because it doesn't directly integrate with Squarespace, so do yourself a favor and check out my free course by subscribing above. Then, grab a 14 day free trial of ConvertKit here and get ready for more ease in your email list building life!
Let me know in the comments below: how do you feel about building an email list? What questions do you have about list building?