Alexandria Art Therapy
Brand Development, Logo Design, Custom Website Design & Build, and Copywriting
Alexandria Art Therapy is a group art therapy practice in Alexandria, Virginia, founded by Adele Stuckey, ATR-BC, LPC. Adele reached out to me in the midst of establishing her group practice. She had been building her solo practice for a few years, and she knew it was time to elevate her online presence to create space for her group practice to take shape.
Adele and I started our project by establishing a new brand identity that captured the essence of Adele’s therapeutic style, as well as the overall vibe of Alexandria Art Therapy. Along with a new color palette, fonts, textures, and imagery, I created a new custom logo suite to match.
From there, I moved on to writing the website copy and designing on-brand page layouts. After Adele and the other therapists at Alexandria Art Therapy weighed in with their feedback, I built their site on Squarespace - using a standard template and customizing it to match the page designs we previously settled on.
What we started with:
An existing, multi-page Squarespace website, a custom domain name, and existing copy.
What I provided:
Brand Development (new colors, fonts, textures, imagery, and strategy coaching), Logo Design, Custom Web Design & Development, Copywriting, Simple Practice scheduler embedding, and SEO.
What Adele said about the process:
“I couldn’t be happier with Monica’s work. I’ve been telling EVERYONE how fantastic she is and how amazing she is with her work. There’s something special about her ability to find the essence of our work and put it into the design. I’m thrilled and so incredibly grateful.”